Stepping forward

This is how Accor continues to evolve to ensure it remains a strong contender for business events.

The rapid take up of hybrid events in 2H2020 has not gone unnoticed across Accor’s business events properties in Singapore, Indonesia, and Malaysia.

MGallery Singapore

And as this trend is expected to continue even when borders eventually reopen. As such, Accor is poised to meet this demand with souped-up technology and reimagined spaces that allow for the comfortable hosting of hybrid and virtual events.

Garth Simmons, CEO, South-east Asia, Accor, pointed out that the hotel company now has to be more creative in how they package hybrid events and reimagine events spaces, as well as provide the right technology to allow the “virtual world to blend seamlessly with its live elements”.

“It is also important to have flexible cancellation policies to give people reassurance that should things change, they could cancel or postpone their event if necessary, without a big penalty,” he added.

In light of the pandemic where hygiene is of the utmost priority, Accor also launched ALLSAFE, its cleanliness and prevention label centred around a range of actions including more rigorous cleaning and sanitation, temperature screening, reinforced food safety procedures and social distancing in common areas.

“Event organisers need assurances that enhanced safety measures are in place,” Simmons noted.

For a greater peace of mind, Accor has also partnered with insurance company AXA to offer free tele-medical consultations for all guests staying or meeting onsite.

This hygiene ethos and technology shift will carry on to two new properties opening soon in South-east Asia.

For example, the Pullman Bandung Grand Central in Indonesia will feature two ballrooms, 16 function rooms and meeting technology such as a giant video wall, built-in multiscreen video walls and digital flipcharts.

Meanwhile, MGallery Singapore is set to open next year with 168 keys. It will boast natural furnishings, lush gardens and a cantilevered rooftop pool to evoke a feeling of wellness, which also doubles up as unique spaces. Guests will be able to enjoy health and medical treatments provided by Fullerton Healthcare Group.

Sponsored Post