Gold Coast has won the bid to host the World Federation of Chiropractic Biennial Congress in March 2023.
Come 2023, the Gold Coast Convention and Exhibition Centre will welcome more than 1,000 chiropractic association leaders and executives to its shores, and the event expected to inject A$2.4 million (US$1.9 million) into the economy.
Securing the event is a milestone after the city endured months of hardship impacting both tourism and business events as a result of Covid-19 shutdowns and travel restrictions.
Destination Gold Coast’s CEO Patricia OâCallaghan said kickstarting the recovery of business events is a priority for the Gold Coast as interconnected industries are set to benefit from a pipeline of upcoming domestic and international conferences.
âPrior to the pandemic, Gold Coastâs business events market share increased by five per cent to generate a staggering A$570 million in economic impact,â she said.
The bid was secured by Destination Gold Coast in partnership with Tourism Australia support by the Business Events Bid Fund Program (BFP), and Tourism and Events Queensland
Tourism Australia’s managing director Phillipa Harrison said securing the conference on the Gold Coast provides the local business events industry with some confidence in the pipeline of future events as it recovers from the impacts of the global Covid-19 pandemic.
“Lucrative business events require significant planning and by winning events such as this one, we are helping to drive the long-term recovery of our visitor economy while also ensuring Australia remains front of mind among decision-makers as a world-class events destination,â Harrison said.
The original World Federation of Chiropractic was established at the World Chiropractic Congress in Sydney in 1988 and represents members and the chiropractic profession in the international community, encompassing 90 national associations of chiropractors in 95 nations.