FCM rolls out new brand identity and fresh platform

FCM has made it a priority to address customers’ pain points and their travel programmes by investing in new technology

Global travel management company FCM has unveiled a fresh branding, and developed a new proprietary platform.

FCM’s new look is designed to showcase the brands’ flexible and unconventional approach to providing agile travel management services to its customers globally. The end-to-end rebrand has been launched in 97 countries across all websites, customer communications and social media platforms.

FCM has made it a priority to address customers’ pain points and their travel programmes through its investment in new technology

In addition, a core component of the announcement is that FCM is pushing ahead with the development of a proprietary technology. The in-house platform is an omnichannel offering that is being developed following extensive research among customers to understand the different concerns of their bookers, travellers and managers. Findings of this research revealed customers need an all-encompassing platform that is consistent across all markets, but also flexible with a simple user interface.

FCM’s global chief technology officer Adrian Lopez said the vision for the platform is based on addressing six key pillars: a globally consistent booking experience; always available travel assistance; traveller safety and wellbeing support; sustainability; AI-powered reporting and savings, and flexible integration capabilities. There will also be features like AI-powered reporting, and allowing a search experience similar to that of Google for actionability of data.

Customers in several regions around the globe will begin testing the FCM Platform prior to the first phase of onboarding this year.

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