Costa Cruises names new president and CCO

From left: Mario Zanetti, Roberto Alberti

Costa Cruises has made two leadership appointments in preparation for the resumption of its cruises and its long-term growth.

Mario Zanetti has been promoted to president of Costa Cruises, taking a role that had been temporarily filled by Michael Thamm, group CEO, Costa Group & Carnival Asia.

From left: Mario Zanetti, Roberto Alberti

In his new position, Zanetti will oversee Costa as a unique brand across the world, including Asia, with the aim of guiding Costa to strengthen its leadership in Europe, South America and Asia, and ensure profitable and sustainable growth in the long-term.

Zanetti started his journey with Costa back in 1999 in the revenue management unit. In 2017, he was named president of Costa Asia; and since July 2020, he has been back in Genoa, as chief commercial officer (CCO) of Costa Cruises Europe.

Meanwhile, Roberto Alberti has been appointed CCO of Costa Cruises, a position previously held by Zanetti. Alberti will be responsible for the overall commercial operations, including sales, revenue management and marketing worldwide, reporting to Zanetti.

With a career in Costa Cruises spanning over 15 years, Alberti worked his way up through various positions in Italy and abroad. In 2016, he joined the CEO Office, reporting to Thamm. After the position of vice president strategic development, in 2019, he was appointed senior vice president and chief strategy officer of the Costa Group, contributing to the definition of a sustainable development plan, the global source market strategy and brand positioning.

Both Zanetti and Alberti will be based in Costa Cruises headquarters in Genoa.

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