Aventri debuts Virtual Events 2.0

Aventri Virtual Events 2.0 featuring an interactive session

Event management software (EMS) company Aventri has released an improved version of Aventri Virtual Events.

Virtual Events 2.0 supports internal meetings, conferences and tradeshows. Planners can create agendas, including keynote presentations, interactive meeting and breakout sessions, and make content available live or on-demand.

Aventri Virtual Events 2.0 featuring an interactive session

Here are some of the notable features:

Best-in-class virtual and hybrid events – The solution expands capacity to 30,000 remote attendees per event. Mobile and virtual interactivity features are the same. With engagement tools working as one, attendees will be able to explore and connect in real-time, unlimited by location.

Enhanced networking, engagement – The new networking suite features matchmaking, smart recommendations and chat (video, audio or text; one-on-one or group). Attendees view profiles and initiate chat, using a list of common interests as conversation starters. Interactivity features fuel lively sessions, where attendees engage via real-time polling, Q&As, activity feeds, chat and more.

Added value for exhibitors, sponsors – Virtual booths let exhibitors connect face-to-face with attendees and generate qualified leads. Attendees click on a logo in the virtual lobby and launch a live video meeting with an expert. Booths provide product demos, downloadable sales material and lead-scoring tools. Virtual Events 2.0 also features new interactive sponsorship capabilities, giving organisers more ways to monetise their events and expand partners’ reach.

Industry-leading security – As a fully browser-based tool, Virtual Events 2.0 eliminates the need to download software for joining sessions. The solution delivers the same security as the core Aventri platform. This includes in-region data centres, full encryption for attendee data, and single sign-on technology to optimise security and convenience.

Powerful reporting – As part of an all-in-one platform, Virtual Events 2.0 makes it easy to run cross-event reports and analyse performance across the entire event portfolio. Metrics on session selection, Q&A’s and dwell time produce valuable insights on attendee preferences.

Aventri has also revamped its mobile event app to support hybrid events. Organisers can continue to use Aventri for digital-only and in-person-only events. With the latest enhancements, virtual and mobile solutions now work in sync to deliver a unified experience for in-person and online attendees.

Aventri’s CEO Jim Sharpe said in a statement: “It’s clear hybrid is the future of event marketing. Our research shows 89 per cent of global organisers say virtual will remain a vital part of their long-term strategies, even after live events resume.

“We’re seeing an uptick in activity, as enterprises ramp up for the return of live events in the third and fourth quarters of this year. Using Virtual Events 2.0, organizers don’t need to master different platforms. They can go virtual now and be hybrid-ready in the near future, when live events come back.”


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