While many see Covid-19 vaccine passports as a solution or ‚Äúgame changer‚ÄĚ for the meetings industry, a PCMA panel discussion to mark Global Industry Meetings Day on April 8, countered that it would only offer ‚Äúlimited impact‚ÄĚ.
Ben Hainsworth, managing director of EASL ‚Äď The Home of Hepatology, opined that vaccine passports were ‚Äúa distraction‚ÄĚ because the industry had ‚Äúno control‚ÄĚ over it, and added that many vaccine rollout questions also had to be answered.
‚ÄúA vaccine passport would be the catalyst if delegates and staff are legally required to be vaccinated, or if scientific groups may not accept the gap if venue staff are not,‚ÄĚ he said.
‚ÄúWhat is more important is to repitch the business,‚ÄĚ Hainsworth noted, and moderator Oscar Cerezales, MCI Group’s global executive president corporate division, agreed.
Hainsworth pointed out that ‚Äúoffering 2019 value propositions would flop, and face-to-face events would have to be totally reformulated‚ÄĚ.
Sanjay Seth, managing director Asia-Pacific, BCD Meetings and Events, expressed optimism as the company was ‚Äúseeing and hearing from customers‚ÄĚ, noting that while face-to-face meetings were preferred, clients have also embraced virtual events.
Seth added BCD was accelerating its omnichannel plans, looking at in-house opportunities, and is working with partners.
With online participation, Lyn-Lewis Smith, CEO, BESydney, commented the industry needed a different way to measure the impact of the disruption to direct expenditure for hotel stays, F&B, etc.
Covid-19, Smith noted, had taught people to do things differently and the industry needed ‚Äúgeneralists‚ÄĚ with ‚ÄúT-shaped skills‚ÄĚ, while Seth said BCD would look for individuals outside the events industry like digital marketers and scientists.
On attracting new talent, Seth said the industry would need ‚Äúto expound that it is very different now and what we do will influence healthcare and other industries‚ÄĚ, while to focus on sustainable goals, Smith said philanthropic investors were needed to highlight the industry.
Seth also commented that venture capitalists should consider giving back to gig economy workers.