Indonesia successfully concludes its first in-person tradeshow

The successful IIMS tradeshow is now a benchmark for new exhibition protocols

The Indonesia International Motor Show (IIMS) Hybrid 2021 recently concluded its first physical exhibition since the pandemic began last year, with all necessary health and safety protocols in place.

Organised by Dyandra Promosindo and held at the JiExpo Kemayoran in Jakarta on April 15-25, the show – billed as Indonesia’s largest consumer motor show – attracted 11 car brand holding agents (APM) and nine motorbike APMs, as well as dozens of aftermarket brands.

The successful IIMS tradeshow is now a benchmark for new exhibition protocols; visitors at IIMS 2021 pictured

While smaller in size than usual, staging the show was an achievement in itself as both the automotive and events industries have been struggling due to the pandemic.

However, it wasn’t easy for IIMS Hybrid 2021 to obtain a permit for the show.

Hendra Noor Saleh, president director of Dyandra Promosindo told TTGmice that they had submitted permit applications more than three times before the final one was approved. It was also the only exhibition, out of 150 applicants, to be granted a permit.

Under new regulations, an exhibition organiser is required to present to the authorities, the health and safety measures for the event. ‘

For instance, Dyandra Promosindo had to limit the number of visitors to 25 per cent of normal capacity or up 5,000 visitors a day. The flow, as well as the number of visitors present at a booth at any given time, were also strictly monitored. Free Covid-19 tests were also provided for sellers, and temperature checks and mandatory mask-wearing were implemented.

“We had no onsite ticket sales. All visitors must book online and only those aged between 13 and 59 were allowed entry,” Hendra added.

The Police chief commissioner Gunawan, head of the public service division of the National Police Intelligence and Security Agency said in a webinar that the health and safety protocols proposed by Dyandra Promosindo were considered the most eligible compared to the other applicants.

He added that a review would be conducted, and the results of the review will be their reference point in granting future exhibition permits.

Sponsored Post