ICCAâ€™s former regional director for Asia-Pacific, Noor Ahmad Hamid, has joined the Malaysia Convention & Exhibition Bureau (MyCEB) as its new chief operating officer.
Noor Ahmad will be responsible for enhancing MyCEB’s strategic direction, community collaboration and operational processes.
With his vast experience of more than 35 years, Noor Ahmad is a highly respected and well-known member of the business events and tourism industry globally. He first started his career in Tourism Malaysia in the early 1980s, before moving to the corporate sector and the association community.
MyCEBâ€™s chairman, Noor Zari Hamat, said in a statement that Noor Ahmad’s appointment was “timely” as he will be contributing to “Malaysiaâ€™s Business Events Strategic Marketing Plan 2021-2030 and also other initiatives to rebuild the business events industry now and post-pandemic”.