Business Events Perth boosts capability with digital venue tours

The Perth Convention and Exhibition Centre in its 3D glory

Business Events Perth has unveiled a suite of digital tours of the conference venues available in Western Australia.

The new 3D digital, self-guided tours can be viewed on any device, providing a fully immersive experience of venues such as Crown Perth, the Perth Convention and Exhibition Centre, and Optus Stadium. The virtual tours include capacity charts and a measuring tool for ceiling heights, walls and distances between objects.

The Perth Convention and Exhibition Centre in its 3D glory

Viewers can also view the full scope of the property as a virtual ‘dollhouse’ model. Supported by Business Events Australia’s Boost Program, 15 3D tours of Perth venues are currently available, with more planned to be released later this year.

The venue tours can be found on Business Events Perth’s new website, which is filled with destination marketing content, delegate boosting assets and an upgraded venues and services search.

Business Events Perth chief executive Gareth Martin said this was a strategic investment by the convention bureau in its work to secure national and international business events for Western Australia.

“Having a strong digital presence has never been more important to showcase everything Western Australia has to offer, and we’re thrilled to be launching our new 3D tours of major Perth venues, to further drive interest in Western Australia as a premium destination for business events,” Martin said.

The new 3D tours are a continuation of Business Events Perth’s digital marketing activities, which has so far seen the creation of the Interactive Business Event Planner, and launch of BE Perth’s new website.

Since June 30 last year, Business Events Perth has confirmed more than 60 national and international business events for Western Australia, and has supported more than 175 intrastate business events, bringing together over 80,000 delegates to meet face-to-face.

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