Trade webinar to spark survival ideas for Indonesia’s SME exhibition companies

Five exhibitions industry leaders will come together on July 1 to debate the future of Indonesia’s exhibitions industry and share solutions for small- and medium-sized event organisers to bounce back from the pandemic-induced business downturn.

The online panel discussion, titled Restarting Indonesia’s Exhibitions Industry, is initiated by Fireworks Trade Media Group, an independently owned small- and medium-sized enterprise (SME) exhibitions company, and hosted by the Indonesia Exhibition Companies Association (ASPERAPI) in partnership with Expos Asia and Jublia.

The webinar features a strong line-up of exhibitions industry leaders

The audience will hear from ASPERAPI chairman Hosea Andreas Runkat, Expos Asia CEO Bjoern Kempe, UFI CEO Kai Hattendorf, Dyandra Promosindo marketing director Michael Bayu Adhikristanto Sumarijanto and Fireworks Trade Media Group co-founder and group CFO Susan Tricia. TTG Asia Media’s editor for Indonesia, Mimi Hudoyo will lead the panel as moderator.

Sharing the motivation behind the creation of the webinar, Kenny Yong, founder and group CEO of Fireworks Trade Media Group, said: “(We) noticed that the challenges facing SMEs during the pandemic were more intense –compared to what listed exhibition companies experience – due to limited finances and minimal pivoting opportunities attributed to the lack of know-how.

“Therefore, we initiated this event to help bring confidence back to the exhibitions industry in Indonesia, and provide some valuable insights for SME organisers in helping them recuperate and bounce back in 2022.”

Yong said attendees would be able to acquire a deeper understanding of the current state of the Indonesia exhibitions industry, what 2022 could hold for them, how shows could be staged in Indonesia during these difficult times, and what venues and organisers would need to form a tight bond to ensure the longevity of the exhibitions industry.

Restarting Indonesia’s Exhibitions Industry is free to attend, and will run from 15.00 Jakarta time on Zoom.

Registration is now open.

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