Virtual IT&CM and CTW China 2021 concludes on a positive note

The virtual floorplan at ITCM China

The second Virtual IT&CM China and CTW China, held from June 22-24 this year, has reported a successful conclusion, with a high percentage of fulfilled scheduled appointments and strong buying intention for the next two years.

Post-show statistics revealed that over 500 Chinese and international delegates had participated in the three-day event, with 200 exhibitors from 22 territories/countries meeting with 247 buyers from 32 territories/countries.

The virtual floorplan at ITCM China

The event organiser, TTG Asia Media, has also found strong business and lead generation throughout the MICE and corporate travel event.

Close to 3,000 pre-scheduled appointments and walk-in meetings were conducted over three days, with 86 per cent of pre-scheduled appointments being fulfilled.

Noteworthy during the ongoing travel and tourism crisis is that 92 per cent of exhibitors and buyers expect to receive or place MICE and corporate travel orders over the next 12 to 24 months.

Eighty-six per cent of delegates said they have achieved their objectives of attending Virtual IT&CM China and CTW China 2021, while 74 per cent of exhibitors rated buyers’ quality were above average.

The post-show study has also found that delegates were most impressed by the live networking conversations, exclusive live sessions, as well as the various MICE and corporate travel knowledge sessions. Ninety-three per cent have also registered their interest in attending the next virtual event.

G Murali Krishna, CEO of India-based Happy Vacations, said that the networking sessions were “excellent and well-organised”, and he was delighted to discover new business ventures.

Similarly, Cheng Xiangfeng, assistant manager of China Women Travel Service, appreciated the opportunity to stay connected with suppliers and the industry to continue with her business planning for when borders reopen.

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