Korea unveils new marketing campaign for its Unique Venues

Busan Cinema Center

The Korea MICE Bureau has put forth a brand new digital marketing campaign highlighting its Korea Unique Venue programme, in an effort to showcase Korea’s business events venues virtually to a global audience.

The new promotional video combines the unique charms of the venues in collaboration with dancers to highlight a specific mood and feel for each venue. For example, Busan Cinema Center transforms into a stage for ballet, while street dancers take over the tracks at Inje Speedium.

Busan Cinema Center

In addition, Korea MICE Bureau has also launched a new Korea Unique Venue microsite, which provides convenient access to information on each Unique Venue, including photos, rental facility information, service and equipment and more.

Started in 2018, the Korea Unique Venue programme comprises a list of recommended business events venues in Korea, selected based on their ability to host business events while offering unconventional settings for memorable experiences.

These locations showcase Korea’s rich history, colourful culture and tradition, and the selection includes cruise ships, traditional folk villages to national museums. The programme now comprises 39 venues, up from the initial starting list of 20.

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