The Malaysia Convention & Exhibition Bureau plans to strengthen its business events position by getting four cities in Malaysia to join the Hybrid City Alliance.
The four cities are Kuala Lumpur, Penang (Penang Convention & Exhibition Bureau), Kuching (Sarawak Convention Bureau) and Kota Kinabalu (Sabah Tourism Board).
â€śMyCEB is thrilled to join the like-minded global convention bureaus in the Hybrid City Alliance, to work as a team for the recovery of the meetings industry, share our passion and resources and actively collaborate to attract more business events in our city and the region.
“With this new international alliance, Malaysiaâ€™s business events industry is even more prepared to advance feasible digital solutions which will resonate well with our Malaysia Business Events Strategic Marketing Plan 2021-2030,â€ť said Abdul Khani Daud, CEO of MyCEB.
Launched in December 2020, the Hybrid City Alliance offers international events organisers a solution when organising hybrid events regionally and internationally. The city partners in the Alliance are ready to act as one point of contact to streamline and simplify the clientsâ€™ interaction with multiple cities regarding one hybrid event.