Hosting a month-long virtual expo is not an easy task, but Global-Link MP rose to the challenge and developed a virtual platform that was flexible, user-friendly, reliable, and scalable
Event brief
To showcase Megaworld Corporation’s property investment opportunities in the Philippines during this pandemic, Megaworld International organised the Revolutionizing the Future of Real Estate Philippine Property Expo 2021 as a virtual event.
It catered to both local and foreign investors, and organisers wanted the event to mimic a face-to-face event, and feature components such as Exhibition Hall, Plenary Hall, and Project Gallery.
Global-Link MP, a subsidiary of Pico Group, was tasked to develop a virtual platform optimised for the event’s needs, as well as provide other services like virtual exhibition management, lobby and booth design, and registration.
Event highlights
Participants entered the platform via a virtual lounge whose look mimicked that of a physical venue. From there, they could navigate to the Exhibition Hall, Plenary Hall, and Project Gallery areas.
The Exhibition Hall featured realistic exhibitor booths that were arranged according to geographic clusters to cater to the different needs of potential customers from Asia Pacific, Europe, the Middle East, and North America. Each booth sported an intuitive user interface designed to foster sales opportunities, while the availability of text and voice communication, as well as video calls, ensured a high level of engagement.
Meanwhile, users could attend live talks, forums and seminars at the platform’s Plenary Hall. A concierge was also available to provide organiser information and 360-degree virtual tours of properties managed by Megaworld Corporation.
Challenges
With audiences growing increasingly jaded by the sameness of online events, keeping them interested and engaged was a challenge for the team – a challenge made even greater by the sheer volume of content the platform offered.
The team, therefore, ensured content and features were carefully designed to provide visitors with clarity of function and ease of accessibility. Other features the platform supported were virtual tours, live event simulcast, and video-on-demand.
Livestreaming of the expo’s sessions and seminars would continue for one month, and the platform would also enable users to attend sales roadshows and interact with exhibitors via chat and video call. An additional two days of on-demand streaming enabled the expo to further expand its audience reach.
Event Megaworld International: Revolutionizing the Future of Real Estate Philippine Property Expo 2021
Organiser Megaworld International
Date July 19 to August 19, 2021
Attendance 2,050 potential property buyers and industry representatives from 30 countries attended
