Zeno unveils Mission Zero to reduce environmental impact of business travel

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Serko Limited, a company dealing in travel and expense management for business, has launched Mission Zero, an initiative to drive meaningful reduction in the environmental impact of business travel.

The Mission Zero capability in its travel booking system Zeno empowers business travellers to make informed booking choices by displaying the carbon offset data associated with flights within the booking flow, prioritising lower emission rental car options, and providing customers with the ability to offset emissions for a net-zero travel programme through an integrated selection of targeted environmental programmes.

With travel contributing around eight per cent of global CO2 emissions, delivering a cleaner travel programme is now a key priority for many travel managers.

Benson Tang, executive director of Corporate Travel Community described the challenge: “In a recent CAPA survey, 74 per cent of travel managers in the Asia Pacific region have told us that sustainability will play an important role in their corporate travel programmes in the next 12 months, and yet for many, it remains difficult for their travellers to make informed decisions when it comes to booking more environmentally friendly options.”

Jo Phipps, Head of Product for Zeno, said, “At Serko, we believe that for a sustainable business travel programme to be realised, individual travellers need to be able to understand how their choice of travel impacts their carbon emissions. Mission Zero visually highlights personalised carbon offset data according to the aircraft and class of travel within the Zeno booking flow so that travellers can make better choices and facilitate the path to a carbon-neutral travel programme.”

Serko has partnered with Tasman Environmental Markets (TEM) to integrate BlueHalo, an end-to-end technology solution that enables travellers and businesses to offset their travel. Through this partnership, Zeno can instantly calculate and offset the emissions of a journey.

Mission Zero will be available to Zeno users globally during 4Q2021 and can be activated by contacting a certified Zeno reseller travel management company.

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