Quartet of signings expected to bolster Singapore’s MICE sector

From left to right: Mr POH Chi Chuan (Executive Director, Exhibitions and Conferences, Singapore Tourism Board); Mr CHUA Wee Phong (CE, Markets, Constellar); Mr HENG Swee Keat (Deputy Prime Minister and Coordinating Minister for Economic Policies); Mr Yap Chin Siang (Deputy Chief Executive, Singapore Tourism Board); and Mr Tobias Eichberg (Member of the Board of Management of DLG e.V)

Three Memoranda of Understanding (MoUs) were signed on November 15, 2021, marking the next stage of Singapore’s commitment to catalyse sustainable food production locally as well as regionally, as part of the inaugural Singapore International Agri-Food Week (SIAW).

Marking the first of three agreements, Temasek, Singapore Food Agency (SFA), Economic Development Board (EDB), Enterprise Singapore (ESG), Singapore Tourism Board (STB), Rethink Events, and Constellar have signed a three-year Memorandum of Understanding to jointly organise the SIAW on an annual basis. SFA would represent ESG, EDB and STB to sign the MoU.

From left: STB’s Poh Chi Chuan; Constellar’s Chua Wee Phong; Singapore’s deputy prime minister Heng Swee Keat; STB’s Yap Chin Siang; and DLG e.V’s Tobias Eichberg 

With the 2021 edition being the first, the annual event week aims to gather stakeholders from the agri-food industry, facilitating the sharing of best practices, showcasing the latest innovative technologies, and highlighting upcoming business opportunities in the sector.

Agri-food related events under this umbrella brand include the Roundtable on Novel Food Regulations by SFA, the Asia-Pacific Agri-Food Innovation Summit by Rethink, and the Agri-Food Tech Expo Asia by Constellar. SIAW was inaugurated on November 15, 2021, with subsequent editions planned from 2022 to 2024.

STB has also signed a three-year MoU with Rethink Events to anchor and grow the Asia-Pacific Agri-Food Innovation Summit in Singapore from 2022 to 2024.

The summit convenes the world’s leading agribusinesses, growers, consumer packaged goods and ingredient brands, entrepreneurs, investors, retailers and policymakers to share ideas and collaborate towards greater security and sustainability in Asia’s agri-food system.

It will feature curated content and platforms for high-value connections and knowledge exchange, attracting international business leaders to Singapore and supporting the growth of Asia’s agri-food innovation ecosystem.

Currently happening from November 16 until 18, the Asia-Pacific Agri-Food Innovation Summit is expected to be attended by 200 in-person attendees and 600 participants joining virtually. The hybrid event will be held at the Grand Hyatt Singapore, with subsequent editions planned from 2022 to 2024 as part of the SIAW.

The summit forms part of a global circuit of related industry events produced by Rethink Events, including the World Agri-Tech and Future Food Tech summits in London, San Francisco, New York, and São Paolo.

STB has also signed a three-year MoU with Constellar and DLG – German Agricultural Society to officially launch the Agri-Food Tech Expo Asia in Singapore from 2022.

The Agri-Food Tech Expo Asia will provide a focused exhibition platform with a “living lab” environment, thematic experiential zones, sandbox, and community-based learning for over 100 emerging and established industry players in the agri-food industry to launch, showcase and testbed their solutions.

Taking place in Singapore in October 2022, the event is expected to welcome both local and global agri-food businesses, urban and smart food producers and dealers, manufacturers, growers, solutions providers, start-ups and investors to experience new integrated food systems. Subsequent editions are also planned for 2023 and 2024.

From left: STB’s Poh Chi Chuan and MMI Asia’s Michael Wilton at the signing

Separately, STB and MMI Asia (the regional subsidiary of Messe Muenchen (MMG)) also signed a MoU on November 15, 2021, to organise the South-east Asian edition of transport logistics and air cargo for multiple biennial editions in Singapore, starting from 2023.

The inaugural edition is slated to take place at Marina Bay Sands from September 13-15, 2023. The event will feature a high-level conference that will focus on specific subjects and issues facing the logistics ecosystem.

Under a central theme of Integrated Logistics for a Disrupted World, the conference and educational sessions will address challenges and offer solutions for companies looking to thrive in this sector.

This partnership includes the development of new content, programme and exhibition components for the tradeshow, marketing and publicity efforts, and areas of collaboration in industry knowledge exchange.

This edition is the latest in the leading series of transport logistic and air cargo shows which include, India, China, Turkey, the US and the world’s largest logistics event and parent show in Munich.

Sponsored Post