Indonesia MICE stakeholders predict a good 2022
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Industry leaders speaking at the Indonesia MICE Outlook 2022 last week in Bali have expressed optimism in the country’s business events future, with confidence stemming from a schedule of international events as well as strong domestic appetite for local meetings.
The Indonesia MICE Outlook 2022 was organised by the Ministry of Tourism and Creative Economy.
Raty Ning, chairman of ICCA Indonesia, said 30 international events are scheduled to take place in 2022, and among them are the 2022 G20 Bali summit, the 7th Session of the Global Platform for Disaster Risk Reduction, and an Asian Venture Philanthropy Network meeting.
She expects the G20 summit to spin off even more government-led meetings and events with in-person attendance, while the country continues to benefit from a strong showing of domestic business events.
“The year will be more exciting if the government could provide financial incentives to local associations to (encourage them to) organise events, such as annual scientific meetings and national deliberation,” she added.
Raty hopes government offices will also hold events around the country to fill available spaces and spread out the economic benefit of meetings and events.
Gary Grimmer, CEO, GainingEdge, opined that Indonesia’s recovery, along with the strength of her domestic market, was “in line with the prediction that at the end of 2021 the industry will start to move, and in 2022 it will increase as the regional market recovers”.
However, he expects global meetings to only resume in 2023.
Commenting on 2022 event trends, Grimmer said virtual and hybrid meeting formats will continue to play an important role as they allow organisers to reach larger audiences, allow for an integrated virtual contingency plan, and increase revenue.
“Future options may include multi-channel content to form a larger global event,” he added.