News Desaru Coast puts new spin on event possibilities By TTGmice / Posted on 8 December, 2021 15:05 Share on Facebook Tweet on Twitter Desaru Coast Destination Resort in Johor, Malaysia has launched MICE Reinvented, a new campaign that aims to inspire new ways of hosting business and social events at the destination. It puts forth five distinct event pillars: Corporate events, reimagined; Future-proof conference and exhibitions; Wanderlust destination weddings & celebrations; Sports & such and, Nature & nurture. Desaru Coast promises fully customisable events that will inspire, rejuvenate and reconnect people Roslina Arbak, managing director and CEO, Desaru Coast Destination Resorts, said in a press release: â€śJust as the pandemic redesigned the way we live, it has driven us to relook and rethink how events will look like in the future. â€śLeveraging our portfolio of assets as an international destination in the world where people seek inspiration, rejuvenation and reconnections, Desaru Coast has reimagined all possible spaces and experiences across the destination to offer a multitude of integrated indoor and outdoor programmes. “Future (events) at Desaru Coast can be designed with an enchanting mix of indoor and outdoor experiences to include all five-star facilities along with curated activities at the beach, forest, mangroves, local villages, golf courses, ballrooms and conference centre.â€ť The destination offers four-, five-star international hotel brands with an inventory of close to 800 rooms, indoor event spaces that can accommodate more than 2,300 delegates, two award-winning golf courses, and the regionâ€™s largest waterpark. Desaru Coast has a positive reputation among sporting events. In 2019 it hosted the Desaru International Bike Week, which drew over 45,000 bikers and visitors to the destination. Come 2022, L’Etape Malaysia will be held in the destination on June 4 and Desaru Coast Ironman on July 24.