Beijing North Star Convention and Exhibition Investment, the investor and developer of the complex project China National Convention Centre (Phase Two) (CNCC-II), has agreed to partner with GainingEdge, an international consulting company for convention centres and business events.
As a result, GainingEdge is now responsible for the pre-opening operation and marketing of the convention centre from 2021 to 2025, seen as an important move on CNCC-II’s part in reaching and tapping into the international convention market. GainingEdge will provide a full range of consulting services for CNCC-II at the preparatory stage, by offering its expertise in venue management and international marketing.
CNCC-II is located in the Beijing Olympic Sports Center Area, and will serve as the Main Media Center (MMC) during the Beijing 2022 Winter Olympics. After the Games, CNCC-II is expected to open at the start of 2024 as an international convention centre.
CNCC-II has a total floor area of approximately 780,000m2, with its main part of about 420,000m2 serving as the convention centre. Designed by French architect Christian de Portzamparc (the Laureate of the Pritzker Architecture Prize), the project can host conferences, forums, banquets, and other commercial events of different scales for 30 to 20,000 people, as well as exhibition events for more than 50,000.
The supporting functions of CNCC-II lie on the west part of the main building with a total floor area of approximately 360,000m2, including a 5A Level-I office building, boutique shopping and retail shops, and two hotels, planned to be the Ritz-Carlton and Marriott Marquis.
