Sabah International Convention Centre (SICC) has appointed Isabelle Chai as director of sales, events & marketing.
Chai has been tasked with driving SICCâ€™s revenues through the implementation of sales activities and strategies, identifying new market and growth opportunities, as well as catalysing the branding and communications effort.
With almost 30 years of experience in international luxury hospitality experience, Chai’s sales & marketing career has been honed at hotels such as Kota Kinabalu Marriott Hotel, PODZzz Suites & Semporna Dream Villa, JW Marriott Beijing, The Ritz Carlton Beijing, Shangri-La Hotel Doha, Shangri-La Hotel Hambantota Sri Lanka, Sutera Harbour Resort, Hotel JenTanglin Singapore, Shangri-Laâ€™s Barr Al Jissah Resort & Spa Muscat Oman and Shangri-Laâ€™s Tanjung Aru Resort & Spa Sabah.
Most recently, Chai was a negotiator with PropNex Realty, where she developed strategies and plans for prospecting clients.
SICC is the latest addition to business events venues in Malaysia, and the largest in Borneo. The six-hectare multifunctional venue offers a total of 153,197m2 meeting, conference, entertainment and exhibition facilities.