The International Congress and Convention Association (ICCA) and the American Society of Association Executives (ASAE) have agreed to collaborate to enhance access to content and community for the global association ecosystem.
ICCA’s collaborations with ASAE will leverage the strengths of each organisation to expand opportunities for engagement and knowledge sharing between association leaders globally, and the global association meetings community.
The collaboration supports both association’s goals and strategic plans and will focus on, peer-to-peer learning and developing a global community.
Examples of peer-to-peer programming will include collaboration on ASAE’s Global Summit on the State of the Association Community, as well as the development of one legacy-focused programme. ICCA and ASAE will also look at joint exhibiting opportunities, as well as produce joint statements.
“The role of associations is rapidly changing and many of the meta trends influencing ASAE’s strategic direction are shared by our global colleagues,” said ASAE president and CEO Michelle Mason. “This reality necessitates more collaborative thinking and idea-sharing between leaders of organisations worldwide.”
ICCA CEO, Senthil Gopinath, added: “More meaningful and sustainable engagement and a mutually beneficial collaboration will advocate for the value of associations to society and their meetings as vehicles to drive change in local communities.”
