In line with the city-state’s Green Plan 2030, stakeholders in the MICE ecosystem are well-positioned to cater to all the needs of eco-conscious delegates and organisers
Brought to you by the Singapore Tourism Board
With sustainability a top priority in Singapore, the garden city has key infrastructure that supports Meetings, Incentives, Conferences, Exhibitions (MICE) stakeholders in conducting green business events.
This is in line with the Singapore Green Plan 2030, unveiled in 2021, which is a whole-of-nation movement to advance the national agenda on sustainable development.
The Green Plan charts ambitious and concrete targets over the next 10 years, strengthening Singapore’s commitments under the UN’s 2030 Sustainable Development Agenda and Paris Agreement, and positioning the city-state to achieve her long-term net zero emissions aspiration as soon as viable.
A wealth of green options for MICE events
The country’s business events ecosystem has also stepped up to the challenge of reducing its carbon footprint and waste with green initiatives.
From well-equipped energy-efficient venues, green meeting packages, complete with sustainable dining, as well as eco-friendly accommodation, Singapore is well-positioned to cater to all the needs of eco-conscious businesses.
For instance, MICE delegates mindful of their environmental impact can rest assured that they can stay, dine and work in sustainable ways when they attend a business event in Singapore.
Edward Chew, senior vice president, sales and marketing, Resorts World Sentosa (RWS) told TTGmice that the premium lifestyle destination resort launched Eco-MICE packages that provide guests with meals served in sustainable packaging and feature reusable pens and recycled paper for use during events last year.
RWS houses world-class theme parks and attractions, six unique luxury hotels, the Resorts World Convention Centre and a casino.
To reduce food waste, all unserved food is donated to the Food Bank. Food grinders and a biodigester have also been installed in the kitchens to decrease food waste heading to landfills.
LED lighting are also installed across the resort’s MICE venues and motion sensors are fitted in washrooms – all to increase energy efficiency.
RWS became the first destination in the world to be certified in accordance to both Global Sustainable Tourism Council (GSTC) Destination Criteria and its Industry Criteria for Hotels, and was also conferred the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) MICE Sustainability Certification.
Another MICE option with green operations is MAX Atria, the convention wing of Singapore EXPO. It is the first MICE venue to receive Singapore’s Building and Construction Authority Green Mark Platinum Award.
Its eco-friendly offerings include use of remote controlled, energy-efficient LED lights in MAX Atria and Exhibition Halls, solar panels, and a food digester to turn food waste into electricity, water and compost, according to Ang Chee Chiang, general manager, centre management, Constellar Venues. Constellar is the operator for Singapore EXPO and MAX Atria, Singapore’s largest purpose-built, award-winning MICE venue.
The facility even offers exhibitors modular structures and carpentry that can be repurposed.
Singapore is also home to one of the most sustainable event venues in Asia. Sands Expo and Convention Centre became the first carbon neutral MICE venue in Singapore in 2020, on top of being the first MICE venue in Asia Pacific in 2019 to attain the LEED Platinum green building certification for Building Operations and Maintenance.
In fact, Marina Bay Sands’ (MBS) investment in renewable energy certificates and carbon offsets covers 100 per cent of the carbon emissions generated from the said meeting venue’s gas and electricity consumption.
MBS’ green meeting practices also include delicious sustainable food options and having the event décor reused, recycled or planted.
For MICE planners new to the green frontier, they can also look to MBS’ Sands ECO360 Meetings Programme that helps them plan in three steps and customise their events to meet their sustainability goals.
The country’s first ‘Garden-in-a-Hotel’, Parkroyal Collection Marina Bay, Singapore, boasts of extensive lush greenery across 15,000 square feet of space which functions as natural air purifiers and sinks for carbon dioxide.
Its urban farm, one of the largest in the city-state, provides 20 per cent of the hotel’s supply, reducing its dependence on the food supply chain, as well as allows its culinary team to introduce more plant-based options and create awareness on their benefits and positive impact on the environment.
Interest for the hotel’s green meeting package has been high – an eco-centric alternative that focuses on purposefully implemented eco-conscious practices that help to reduce waste and minimise the carbon footprint for events, sustainable options for refreshments and a farm-to-table working lunch in eco-friendly bento boxes.
General manager, Melvin Lim, said: “Sustainability is what is best for the planet, and our guests are increasingly demanding this level of commitment from us.”
To regulate energy use, the hotel’s other green practices include energy-efficient windows, guestroom filtered water systems and motion sensors.
To source more local produce, numerous Singapore hotels have also created their own food gardens. The Fairmont Singapore and sister property, Swissotel The Stamford even house a rooftop aquaponics farm to efficiently grow their own vegetables and seafood without pesticides and utilise far less water than traditional methods.
Going green makes business sense
Going green not only benefits the environment, it also bolsters demand and contributes to bottomlines for MICE players too.
Ang said: “We have seen an encouraging increase in the number of clients looking at reducing environmental impact of the event components and adopting more sustainable practices for their events. Being a sustainability-focused venue is a key strategic thrust that allows us to remain attractive and relevant as a MICE venue.”
RWS also saw more event enquiries from sustainability-conscious corporates, with several having subscribed and supported its campaign towards greener meetings, according to Chew.
Moving ahead, the MICE ecosystem continues to up the ante on the sustainability game.
Constellar will keep at charting its green targets and adopting established industry practices and standards towards being a carbon-neutral venue, with one of their key targets being organising net zero carbon events, Ang said.
Chew added that RWS is in the process of applying for the Events Industry Council Sustainable Event Standards, which will give it “a stronger edge in catering to the needs of business travellers and sustainable MICE events of tomorrow”.
Discover how easy it is to hold a green event in Singapore here.
To learn how Singapore can support your next business event, visit Singapore Tourism Board.