The International Convention Centre Sydney (ICC Sydney) has unveiled 360 Interactive Tour, establishing one of the world’s largest 3D digital twins to streamline global event planning.
Powered by Matterport’s immersive mapping and Phoria’s UX technology, the tool allows organisers to remotely navigate the Convention Centre, Exhibition Centre, and TikTok Entertainment Centre.
Unlike standard virtual walkthroughs, this digital twin enables precise evaluation of scale, room connectivity, and attendee flow, allowing planners to visualise complex layouts and spatial relationships with high accuracy long before arriving on-site.
ICC Sydney CEO Adam Mather-Brown noted that the investment is designed to reduce planning complexity and provide smarter, more efficient solutions as the pace of industry technology accelerates.
The tool addresses a growing demand for immersive infrastructure, as research indicates that organisers engage more deeply with 3D digital environments than traditional static imagery.
The interactive experience is now live and accessible via the venue’s official website.
