The Ministry of Tourism, Arts and Culture Malaysia – together with the finance ministry and Malaysia Convention & Exhibition Bureau (MyCEB) – has rolled out the 3R Initiative to assist the local business events industry through recovery.
An abbreviation for Reset, Restart and Responsible, the official launch took place during the MyCEB Association event in Kuala Lumpur on March 23.
At the event, Malaysia’s tourism, arts and culture minister, Nancy Shukri, shared that resetting the industry involved encouraging international delegates to choose and attend events in Malaysia. She further revealed that MyCEB will offer and provide full Covid-19 insurance coverage to the first 10,000 international delegates attending events in Malaysia.
To encourage and assist business events industry partners to restart their businesses, MyCEB will also help to cover the registration cost, travel, accommodation and logistic expenses for 10 selected industry players to attend international B2B tradeshows, namely IMEX Frankfurt (May 31 to June 2), IMEX America (October 11-13), and IBTM World 2022 in Barcelona (November 29 to December 1).
MyCEB has also indicated it will assist industry players should they wish to obtain professional qualifications such as CMP, CEM or any other international qualifications that are available for the business events industry. The bureau will also support companies in maintaining their membership by subsidising the membership fee for both local and international industry associations such as the Malaysian Association of Convention and Exhibition Organisers and Suppliers, Asian Federation of Exhibition and Convention Associations, ICCA, UFI, and IAPCO.
To meet the new needs of business events delegates, which will be driven by safety, trust, cost and confidence, MyCEB has also initiated a MySafe Business Events Planner. The digital planner is a step-by-step format to assist and guide international business event travellers and organisers through current safety measures, as well as to rebuild public confidence in the business events industry. It provides information on the government’s Covid-19 management, national immunisation programme, recovery plan and general guidelines for stakeholders.
Lastly, MyCEB recently signed an MoU with Kraftangan Malaysia to further develop Malaysia’s local craft industry by prioritising and using only locally made crafts as gifts and souvenirs for international delegates, to help elevate the rural economy.