Cisco rebrands Socio to Webex Events

A screenshot from Webex Events' promotional video

Socio has now been transformed into the all-new Webex Events, following the acquisition of Socio by Cisco, the owner of Webex, in July 2021.

This is according to a blog post shared by general manager, Webex Events (formerly Socio CEO) Yarkin Sakucoglu.

A screenshot from Webex Events’ promotional video

Socio began as an in-person event management solution that created a virtual offering during the pandemic. Webex Events has now been integrated into the larger Webex ecosystem, which includes products like Vidcast and Slido.

Describing Webex Events as a “true end-to-end, hybrid-ready event management platform”, Sakucoglu writes that “technical integrations” with other solutions like Webex Meetings and Voicea, are currently being accelerated. The platform is currently able to support registration, ticketing, check-in, and badge-printing to advanced studio production, sponsorship capabilities, engagement features, lead retrieval, and analytics.

In all, this would help the company expand beyond the online meeting space, and make a move on the in-person and hybrid event spaces.

In addition, Webex Events is remaining open to other streaming solutions, meaning that organizations that use Microsoft Teams can still host an event on Webex Events without needing a Webex license.

“Hybrid events are going to become increasingly commonplace, but at this pivotal moment, it’s important to look at hybrid events differently. Hybrid isn’t just about providing the same content to two distinct audiences, based on where they’re consuming it,” indicatedSakucoglu.

“Moving forward, events will live on a spectrum, allowing for unique, personalised experiences, no matter how people choose to attend.”

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