Geelong’s new venue to be managed by MCEC operator
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The Melbourne Convention and Exhibition Trust will operate the future Geelong Convention and Exhibition Centre (GCEC), set to open in 2026.
GCEC will be developed on the Geelong Waterfront precinct as part of the Geelong City Deal – a partnership between the Australian and Victorian governments, together with the City of Greater Geelong.
The A$294 million (US$204 million) project includes the construction of a purpose-built convention and exhibition centre, incorporating a 1,000-seat plenary venue and at least 3,700m2 of flexible event space to allow large and small events to run concurrently.
The centre will be a major driver of jobs and economic growth for the City of Greater Geelong and surrounding areas, supporting 600 jobs during construction and an additional 270 ongoing jobs through its operation.
The Trust currently manages the Melbourne Convention and Exhibition Centre (MCEC) and will manage both GCEC and MCEC to leverage expertise and opportunities to collaborate.
It has reiterated its commitment to working closely with the local community, businesses and key stakeholders in Geelong and the wider Bellarine region to secure as many local jobs, produce and supply chains as possible in the centre’s ongoing operation.