Whether it’s adhering to high cleanliness and safety standards, hosting popular sporting and cultural events, building new attractions or showcasing the phenomenal K-pop wave, Gangwon is pulling out all the stops in its bid to draw tourists
Brought to you by Gangwon Provincial Government
Gangwon Province, South Korea (Gangwon) in collaboration with Korea Tourism Organization’s (KTO) Kuala Lumpur and Singapore offices hosted the Reconnect with Gangwon events on May 13 and May 17 to accelerate the recovery of the travel market.
Taking the lead to revitalise local tourism and kickstart post-pandemic marketing, Gangwon teamed up with its 20 partners, Alpensia Resort, monapark Yongpyong Resort and designated travel agents to organise the event, which incorporated seminars, media interviews and business networking sessions to revive the connection with local travel partners and enhance Gangwon’s tourism appeal.
Both online and offline campaigns for Gangwon Safe Travel (G-Safe Travel) were also in full swing to create widespread awareness of the safety measures implemented in Gangwon and introduce selected certified-clean destinations to a global audience.
“As it’s our very first overseas event after the re-opening of international borders, it means a lot to Gangwon to drive post-pandemic marketing and promote the Winter Youth Olympic Games Gangwon 2024 too,” said Kim Jong-Woug, director general of tourism, culture and sports bureau, Gangwon Province.
“We will devote our energy into rolling out our marketing plans with the aim of normalising the global travel market.”
G-Safe Travel: Meeting the demand for safe travel & reaching out to global travel market
As health and safety issues continue to be of paramount concern among travellers as the world moves towards a Covid endemic state, Gangwon has carried out safety measures to keep destinations clean and safe for international travellers and put in place ‘Gangwon PCR Fast Track’, a support scheme for PCR tests, in partnership with KTO, Korea Association of Travel Agents (KATA) and Korean National Tuberculosis Association (KNTA).
As part of joint marketing with 36 designated travel agents specialised in overseas markets, Gangwon will also keep at developing premium tourism products and reach out to the global travel market through outreach efforts such as familiarisation trips for the travel industry, tourism road shows and joint advertisements.
Keeping the Olympic legacy going: Gangwon 2024 Youth Olympic Games
Riding on the resounding success of the PyeongChang 2018 Olympic Winter Games, Gangwon 2024 Youth Olympic Games aims to carry on its vision of nurturing a new generation of winter sports athletes.
The much-anticipated sporting extravaganza will be held from January 19 to February 1, 2024 in Pyeongchang, Gangneung, Jeongseon and Hoengseong in Gangwon.
More than 1,900 athletes from 70 countries are expected to participate in 7 sports, 15 disciplines and over 80 events.
For next year, other international events such as Gangwon Forestry Exhibition 2023 and the 12th World Choir Games Gangneung 2023 are also scheduled to take place in Gangwon to further boost overseas tourist traffic to the province.
Premium tourism offerings focusing on nature, wellness, Hallyu (Korean Wave) & cultural festivals
Endowed with breath-taking lush greenery, some of South Korea’s most famous beaches and awe-inspiring mountains, Gangwon is well-placed for outdoor activities such as surfing, trekking, skiing, as well as wellness programmes to satisfy post-lockdown wanderlust.
Good news for fans of raging global phenomenon, K-pop wave, too – they can now visit the filming locations of popular K-dramas such as ‘Goblin’ and ‘Crash Landing on You’, located in the province.
Currently the world’s biggest boy band, BTS, also filmed music videos for their album and travelogues across Gangwon too. The hotspots were subsequently bookmarked by ARMY – the group’s legions of global fans – to follow in their footsteps.
To top it off, Gangwon has added brand-new tourist attractions to welcome overseas visitors too.
LEGOLAND Korea, the world’s 10th LEGOLAND Park, opened its doors in Chuncheon, capital of Gangwon recently. It is also the first LEGOLAND built on an island, Jungdo, which is expected to make it one of the most scenic LEGOLAND Resorts to date.
Cheorwon Hantangang Columnar Joint Path, a walking path made by installing a bridge between the cliffs, in Cheorwon DMZ site is also another new tourist draw.
The return of well-loved festivals is underway too.
Hwacheon Ice Fishing Festival, which used to have more than one million visitors annually, is ready to welcome international visitors from this year.
Designated as UNESCO Intangible Cultural Heritage, more than 500,000 visitors attend the four-week-long Gangneung Danoje Festival every year too.
Festival-goers flock to the various ritual performances and partake in cultural festivities such as making festival fans, brewing the sacred liquor, drawing masks for the Gwanno mask drama, savouring Surichiwi rice crackers and washing their hair in Iris water.