New Zealand invites MICE planners to create meaningful connections in latest campaign

A cultural experience in Rotorua

New Zealand is extending an invitation to business event planners who seek more through extraordinary travel through its new campaign If You Seek.

The country’s first global campaign post-pandemic, If You Seek showcases how Aotearoa New Zealand rewards those curious enough to look a little deeper and go a little further to discover more authentic, meaningful connections.

A cultural experience in Rotorua

A dedicated suite of assets has been released that highlights the memorable experiences, people and places that ensure business events held in New Zealand are far from generic.

From the thrill of facing a traditional Māori pōwhiri welcome, to a venue set among the lush native forest, the exhilarating rush of a jet boat that serves as transport between activities, to the inspiring stories outside and inside its new world-class convention centres, the assets demonstrate how New Zealand’s offerings can deliver a business event with a difference.

Tourism New Zealand’s general manager New Zealand & business events, Bjoern Spreitzer, said that the If You Seek campaign is “an emphasis on return on objective that adds value to an event already packed with amazing activities, innovative content and stunning scenery.

“Whether that means experiencing New Zealand’s unique Māori culture and using that as a platform to expand on your organisation’s own culture and values; engaging closely with and learning from the local community; or exploring nature, and then giving back to the environment through sustainable initiatives, those more meaningful connections are here to find.”

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