Event tech remains key as in-person events return

As social distancing reinforces the value of in-person events, Ben Lyden, managing director of XpoBay says technology will continue to shape efficient gatherings

Ben Lydon

If social distancing has taught us anything, it is that, as humans, we crave contact. Despite all the uncertainty that lockdowns brought, research and data point to one thing: in-person events are here to stay.

So, what role will tech play in the future of these events?

Ben Lydon

Now more than ever, we need to develop systems which work symbiotically to streamline and enhance the user experience (UX) for organisers and attendees alike. Think interconnectivity at every stage of program development.

Many all-in-one event software solutions promise to be a panacea, but the more complex an event, the more important it is to choose a bespoke mix of systems – or the right tech stack – to make the process seamless.

Choosing an appropriate tech stack starts with breaking down an event into sets of intelligent requirements, and then choosing the best software solutions accordingly.

In the planning stage of the event, teams work out the minimum requirements based on the ideal journey of each participant type and then build a tech stack around this. Once a successful system is in place, teams can iterate and improve year-on-year.

Editor’s note: This article is part of TTGmice’s media partnership with AIME 2023.

XpoBay provides flexible Event Portal software to assist organisers radically simplify their events. In AIME’s case, XpoBay helps develop systems which make the exhibitor and hosted buyer experience a seamless and integrated journey to AIME.

With over 20 years’ experience in the events and exhibitions industry working with some of the world’s largest organisers of business and consumer events, XpoBay brings a unique insight into the technology needed to streamline many aspects of event planning; from registration to operations to event portals and more. 

AIME is Asia-Pacific’s leading trade event for the meetings and event industry, and is where industry decision makers connect, create and do business. The event brings together international and local buyers to access the best exhibitors from around the world. AIME 2023 will be held at the Melbourne Convention & Exhibition Centre from February 13 to 15, and will see the industry coming together to celebrate AIME’s 30th anniversary.

Register for the Hosted Buyer Program by December 13, 2022, here.

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