This new 360-degree digital immersive art experience takes visitors into the head of famed Dutch artist Van Gogh, and provides some stunning spaces for private corporate gatherings
After successful runs in Europe and the US, the Van Gogh: The Immersive Experience has finally made its way to South-east Asia marked by a debut in Singapore.
Held at Resorts World Sentosa, this immersive art experience harnesses a blend of artwork replicas, digital projections, Virtual Reality (VR), and atmospheric light and sound to take visitors deep into Vincent van Gogh’s world.
Leading into the exhibition venue is an enormous façade of cobalt blue and stunning yellow blooms – an amalgamation of Van Gogh’s Starry Night and Sunflowers – which hints at the visual fest that is to come.
Passing through hallways of artwork replicas, including the Dutch artist’s many self-portraits (keep your eyes peeled for a surprise), visitors will soon find themselves in multiple galleries that convey stories of his growing up years and family, his move into art, his struggles, his inspirations and his dedication to perfection.
Art aficionados may appreciate the exhibition for its innovative showcase of more than 300 vivid artworks, but this is also an attraction that will engage and enchant even those unfamiliar with the artist and his creations.
There are many fun highlights here, including The Immersive Room, which presents a mesmerising 40-minute digital projection mapping showcase of Van Gogh’s most famous artworks; the Japonisme gallery, which provides insights into Japanese art influences on Van Gogh’s work and where matcha tea demonstrations are offered to visitors; and the A Day in the Life of the Artist in Arles VR Experience, where visitors don VR headsets and walk through stunning landscapes that depict some of his iconic artworks.
Besides the visual awe, there are nuggets of Van Gogh fun facts to take home too, thanks to excellent storytelling.
Van Gogh: The Immersive Experience can be hired for private showcases, and the organiser, Hustle & Bustle, is open to discussions on corporate hospitality applications.
Planners can also make the Van Gogh: The Immersive Experience a stop within a larger destination experience itinerary, or design a standalone event here. The Black Market is a space reserved for private events, but planners can also host their gatherings in the main exhibition spaces.
Multiple galleries in this exhibition provide the venue with a sense of space, as guests of up to 200 can be spread out. The cavernous Immersive Room, with its digital projection mapping capability, is ideal for business gatherings that require strong sensory stimuli, like keynotes, product launches and opening/closing parties.
The experience is both enlightening and entertaining, and can inject plenty of fun into any business event that decides to use the immersive art exhibition as its stage for guest engagement.