Malaysia’s exhibition sector gets boost with two new partnerships

From left: UFI's Michael Duck, and Asian Federation of Exhibition & Convention Associations' Vincent Lim

A Memorandum of Understanding (MoU) to further develop the exhibitions sector was signed at the recent 16th UFI Asia-Pacific Conference 2023 in Kuala Lumpur on March 3.

The MoU was signed between Asian Federation of Exhibition & Convention Associations president Vincent Lim and UFI president, Michael Duck, where both organisations agree to collaborate in the areas of education, industry research and advocacy.

From left: UFI’s Michael Duck, and Asian Federation of Exhibition & Convention Associations’ Vincent Lim

Lim shared: “Through this collaboration which starts immediately, we aim to assist in the recovery of the exhibition industry which has been badly affected by the Covid-19 pandemic and to find solutions for some of the pain points in the industry such as (dealing with issues such as) the talent crunch and sustainability.”

Malaysia Convention & Exhibition Bureau (MyCEB)’s COO, Noor Ahmad Hamid, also announced that the bureau will be collaborating with UFI to bring the UFI Certified Professional (UCP) programme to Malaysia in July.

Comprising nine modules, the programme will offer courses on exhibition management and venue management, and begin in July and comprise both face-to-face and online lessons.

Through this programme, MyCEB aims to upskill industry professionals and strengthen the exhibitions industry in Malaysia.

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