Three of Melbourne’s iconic business events venues, Centrepiece, the Melbourne Cricket Ground (MCG) and Pullman Melbourne on The Park have formed a strategic alliance to create a Meet, Celebrate and Stay business conferencing experience.
The partnership was created to drive national and international conferences and business events to the precinct and comes on the back of a strong pipeline of 40 business and conference events secured by Visit Victoria for the State up until 2028, expected to deliver A$150 million (US$99 million) to the local economy.
As Melbourne’s home of sports and entertainment, the venues’ footprint spans from the edge of the Melbourne CBD and stretches through Fitzroy Gardens and down to the Yarra River edge, encompassing Yarra Park, the MCG and Melbourne and Olympic Parks.
A unique aspect of the precinct is the ability for delegates to easily move throughout, with each venue conveniently located next to one another, connected by footbridges and walking paths. Accessibility carts can also commute between the properties as required.
Combining forces, the three venues are expecting strong interest in the coming year from domestic conferencing and business events, as well as international markets including the UK, US, South-east Asia and New Zealand.
The collaboration has already seen key industry events utilise the three venues for a Meet, Celebrate, Stay experience including Tourism Australia’s Destination Australia Conference in February, Association Forum Conference in April, and Visit Victoria’s Destination Victoria Conference in June.
