Face-to-face business events are returning with more ‘downtime’ where attendees get to refresh their minds and socialise, as compared to packed agendas commonly seen pre-pandemic – a change that Petrina Goh, regional commercial director for South-east Asia and Hong Kong, CWT Meetings & Events, says is a result of isolation during the pandemic emphasising the need for meaningful and participatory human connections.
In this episode of TTG Conversations: Five questions video news series, Goh also highlights the growing confidence in longhaul travel, sharper focus on personalised content at business events, increasing value being placed on social functions during business events, and other observations around the way business events are designed today.
