The Society for Incentive Travel Excellence (SITE) will be launching the 2023 Incentive Travel Index survey, in partnership with the Incentive Research Foundation (IRF) this year, as well as readies a 2024-26 strategic plan.
These were some of the updates that Annette Gregg, CEO of SITE and SITE Foundation, revealed at IMEX Frankfurt last week.
Gregg also announced a handful of refreshed, renewed and new industry partnerships with the likes of Meeting Professionals International, Destinations International, and Financial & Insurance Conference Professionals.
Participants at the press conference also got to preview results from SITE Foundation’s latest in-house research project, Participant inSITEs.
As SITE readies a 2024-26 strategic plan, its membership base is the largest it has been since the pandemic.
This year, members will receive access to online, on-demand versions of SITE’s Certified Incentive Specialist and Certified Incentive Travel Professional certification exams, and shared content through different industry partnerships and on a newly-launched members-only education platform on SITE’s own website.
Participants were also given a rundown of upcoming SITE events, which include an Executive Summit taking place in Zimbabwe this June, SITE Classic this August in Mexico, and a November International Board of Directors meeting that will be held in Egypt. Gregg also highlighted the formation of the newest SITE chapter, SITE Arabia.
“These destinations stand out as excellent emerging incentive travel locales,” said Gregg. “It’s always special to bring the insights and expertise of our community to exchange new ideas and best practices with in-country experts and educate all SITE members about what’s on offer in new destinations.”