The first-ever edition of Pro Integration Future Asia (PIFA), a professional audiovisual and entertainment lighting (AVL) technologies exhibition and conference, will be held from June 26-28, 2023, at the Marina Bay Sands Expo & Convention Centre in Singapore.
Launched by Montgomery Asia, with the Professional Audio Visual & Lighting Integration Association of Singapore (AVLIAS) as its strategic partner and Singapore Tourism Board as a supporter, PIFA2023 will host nearly 100 exhibiting companies from 10 participating countries.
With the theme Accelerating Digital Transformation: The Future of Work, Education, and Entertainment, PIFA2023 highlights the digital transformation wave South-east Asia is experiencing across industries.
The three-day conference will feature nine panel discussions led by over 30 industry experts such as Cisco Asia Pacific Japan & China’s managing director Sandeep Mehra, and AP Media’s CEO Nick Tan.
There will also be 18 classroom sessions by Unearthed Productions, on topics such as Creating with AI: New Approaches for Generating Content and Art; Why Acoustics in Audio Visual Installations?; Integration of Unified Communications & Collaborations Design and Technology to Support Rapid Changes in Classrooms; and A Comprehensive System for EdTech, among others.
Aside from the exhibition grounds, other notable experiences include a collaboration between C&R Interior and AVLIAS on a hybrid workplace arrangement; a showcase by Oceanus Media Global using state-of-the-art projection mapping technology; and extended reality (XR) production.
The global professional audiovisual industry is estimated to grow by US$113.26 billion from 2022 to 2027, with Asia Pacific set to contribute a significant 41 per cent during this period. South-east Asia, in particular, is among the fastest-growing regions in the world, with the digital economy and tourism identified as key industries for driving economic growth in 2023.
