Sands China, the largest operator of integrated resorts in Macau, commenced The Macao Showcase at its sister property, Marina Bay Sands, in Singapore yesterday.
Running for three days from June 7-9, 2023, the event invites sales and trade partners, regional and international media, Singapore’s residents, and travellers to experience the multifaceted charm of Macau through the 200 exhibitors comprising SMEs, associations and media.
The Macao Showcase is the first major event organised by Sands China in an overseas market post-pandemic. It reflects the company’s commitment to supporting the Macao Government Tourism Office (MGTO) and the Macao Trade and Investment Promotion Institute (IPIM) in attracting more overseas travellers and diversifying visitor source markets. The event is also geared toward tourism and economic revival and promoting the ‘tourism + MICE’ cross- sector integration.
Part of the showcase is a public-accessible exhibition. Called A Taste of Macao, it showcases different pillars of the Macau experience Gastronomy, Fashion, Arts & Culture, and Wellness.
A by-invitation-only Gala Dinner was also held yesterday night, created by celebrated culinary talents from Sands China, such as celebrity master chef Minglu, and chef Jack Xiao from The Huaiyang Garden, which was recently awarded its first Michelin star. There is also a fashion experiencing showcasing designs from renowned and emerging Macau fashion brands such as No. 42, and Nuno Lopes.
Today, a MICE & Luxury Forum will take place at the Heliconia Ballroom, where a line-up of international thought leaders and business events specialists will discuss a wide range of hot topics in the industries in five themed sessions.
The forum will also be live-streamed to The Londoner Macao’s Smart Stage, a hybrid business events broadcast space, inviting Macau’s college students and association members to participate and connect internationally.
Wilfred Wong, president of Sands China, said: “We hope this event, the first of many, helps increase Macau’s profile as an international leisure and MICE destination, thereby attracting more international visitors and extending their length of stay – in support of the Macau government’s policies and efforts to diversify visitor source markets, fuel tourism, and spur economic revitalisation. We are especially pleased to use this opportunity to highlight some of Macau’s local SMEs, helping them reach a global audience.”
