Generative AI can be leveraged to complement skills, expertise
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Generative artificial intelligence (AI), its impact on event planning, and real-world applications were some of the topics discussed at The Future of Work: Impact of AI on the Workforce workshop held at the PCMA Labs in Hong Kong earlier this month.
One of the speakers, Prudential’s regional director of technology innovation, Andy Chun, walked the audience through the evolution of AI and the latest developments. He pointed out that AI and cloud storage has been growing rapidly over the past seven years, which gave rise to chatbots and ChatGPT.
Chun said: “ChatGPT can help us to write content, emails, do research, and can even design and plan things. But you would have to develop carefully-crafted prompts to guide the AI to produce the correct answers.”
He likened it to explaining work processes to an intern with no prior experience, and outlining information such as what is the objective, target audiences, and details on what to include.
However, he cautioned that ChatGPT is “not always accurate”, so it is advisable for users to “double check their sources of information”. Copyright is another issue that has not been settled. That is why users should never share confidential data, and opt out of data sharing.
Still, generative AI could be useful for business events planners, Chun noted. For instance, event planners can use generative AI to conduct market research on trending topics and find out what topics people are interested in now; run data analysis; design an event; create content; and even come up with a marketing campaign design.
Gevme’s vice president design, Johnathan Easton, also spoke about various AI practical applications to spark or amplify creativity, as well as build content quickly.
He said: “ChatGPT can also be used to write a blog post, event agenda, or even a legal review. It can even generate a summary after a virtual meeting.”
Moreover, generative AI can help to generate images, such as those by Midjourney, a generative AI programme and service created by San Francisco-based independent research lab Midjourney. Animations, videos, and music can also be generated through prompts.
As part of the workshop, the 40 attendees were also given early access to the recently-launched Project Spark by PCMA and Gevme, an AI tool aimed at helping planners jumpstart routine event design and planning tasks, content generation and marketing communications.