Chab Group has promoted Mark Masterson to chief creative officer (CCO), from executive creative director. He is based in Singapore.
In his new role, Masterson will push the boundaries of content creation, emerging technologies, and innovative communication techniques.
He brings over two decades of global leadership experience, having worked at renowned agencies like McCann Worldgroup and Project Gumbolive. His portfolio includes successful partnerships with Coca-Cola, AB/InBev, Nestlé, Vacheron Constantin, Campari Group, Porsche, MTN, and Princess Cruises.
