New Zealand has secured the annual Amway Distributor seminar, which will provide a welcome boost of an estimated NZ$40 million (US$23.8 million) to New Zealand’s economy.
Close to 10,000 of Amway China’s top achievers will visit Aotearoa New Zealand, spread throughout October, November and December 2023. The main visit programme is centred in Auckland and Queenstown, with visits to Rotorua and Aoraki Mount Cook. The programme incorporates training sessions, reward activities plus a half-day business meeting and gala dinner.
A range of agencies and industries including Tourism New Zealand, Tātaki Auckland Unlimited, and industry operators worked together to attract the event and are working together to support the visits.
Incentive travel programmes attract high-quality visitors to New Zealand who tend to stay longer, spend more and travel to multiple regions and activities, noted Tourism New Zealand’s chief executive Rene de Monchy.
“Tourism’s contribution is critical to New Zealand’s economic recovery. Securing the Amway China visit is not only a win for our industry but will help to provide a cash injection into New Zealand’s retail, accommodation, hospitality and transport sectors during our off-peak season.”
Prior to COVID-19, China was New Zealand’s second-largest market, and contributing over NZ$1.7 billion to New Zealand’s economy.
