The Business of Events, an independent Think Tank for the UK events sector, has announced IBTM World as its latest partner.
As part of the agreement, The Business of Events will take on a key role in coordinating the Destinations stream on the Impact Stage at IBTM World’s Barcelona event, set to take place from November 28-30, 2023.
The stage will feature thought-provoking discussions, insightful panels, and engaging presentations led by industry experts, all contributing to the collective effort to enhance the impact of events on destinations worldwide.
Destinations and convention bureaux are actively encouraged to submit their content proposals for consideration on the Impact Stage.
Vasyl Zhygalo, RX portfolio director, IBTM World, said: “The partnership between The Business of Events and IBTM World is a key collaboration aimed at further enriching the event management landscape. The Business of Events, known for its commitment to advancing and advocating the significance of events as a powerful economic driver, aligns seamlessly with IBTM World’s mission to inspire and empower event professionals.”
Martin Fullard, director, news & content, The Business of Events, added: “By combining our expertise and resources, both organisations will elevate the understanding of the influence of events on economies, cultures, and societies. This partnership underscores a shared commitment to fostering innovation, driving economic growth, and creating memorable event experiences that resonate far beyond the event itself.”
