The former Parkroyal on Kitchener Road will adopt the Novotel brand from November 1, 2023, as Accor and Worldwide Hotels Group sign on a new partnership. This follows Worldwide Hotels Group’s acquisition of the property in July 2023.
The 543-key Novotel Singapore on Kitchener, located in the Little India cultural enclave, will begin its rebranding exercise on October 31, 2023.
Accor has an existing strong partnership with Worldwide Hotels Group, as evidenced by the latter’s successful management of ibis Styles Brisbane in Australia and ibis Budget Osaka Umeda in Japan. Carolyn Choo, CEO of Worldwide Hotels Group, said: “This acquisition aligns with our growth strategy and allows us to expand our commitment to delivering exceptional guest experiences and thoughtful customer service in strategic locations.”
The hotel had previously undergone a full-scale refurbishment in 2020, presenting now updated décor and interior design. It is ideal for both leisure and business travellers, with facilities ranging from all-day dining restaurant, hospitality lounges, and retail shops.
“We are delighted to introduce Novotel Singapore on Kitchener as a milestone achievement in our ongoing partnership with Worldwide Hotels Group, a property that emphasises our shared commitment to exceptional guest experiences,” said Garth Simmons, CEO for Accor’s Premium, Midscale & Economy Division in Asia.
“This signing is a significant step for Accor as we continue to elevate hospitality standards to provide our guests with genuine hospitality and premium comfort.”
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The former Parkroyal on Kitchener Road will adopt the Novotel brand from November 1, 2023, as Accor and Worldwide Hotels Group sign on a new partnership. This follows Worldwide Hotels Group’s acquisition of the property in July 2023.
The 543-key Novotel Singapore on Kitchener, located in the Little India cultural enclave, will begin its rebranding exercise on October 31, 2023.
Accor has an existing strong partnership with Worldwide Hotels Group, as evidenced by the latter’s successful management of ibis Styles Brisbane in Australia and ibis Budget Osaka Umeda in Japan. Carolyn Choo, CEO of Worldwide Hotels Group, said: “This acquisition aligns with our growth strategy and allows us to expand our commitment to delivering exceptional guest experiences and thoughtful customer service in strategic locations.”
The hotel had previously undergone a full-scale refurbishment in 2020, presenting now updated décor and interior design. It is ideal for both leisure and business travellers, with facilities ranging from all-day dining restaurant, hospitality lounges, and retail shops.
“We are delighted to introduce Novotel Singapore on Kitchener as a milestone achievement in our ongoing partnership with Worldwide Hotels Group, a property that emphasises our shared commitment to exceptional guest experiences,” said Garth Simmons, CEO for Accor’s Premium, Midscale & Economy Division in Asia.
“This signing is a significant step for Accor as we continue to elevate hospitality standards to provide our guests with genuine hospitality and premium comfort.”