Nyaal Banyul Geelong Convention and Event Centre reveals brand

The inaugural brand celebrates First Nations culture and storytelling

The Melbourne Convention and Exhibition Trust (MCET), operators of the future Nyaal Banyul Geelong Convention and Event Centre, has unveiled the venue’s new brand.

The brand draws upon the name gifted by Wadawurrung Traditional Owners, Nyaal Banyul, meaning ‘open your eyes to the hills’. MCET has engaged with Wadawurrung Traditional Owners Aboriginal Corporation throughout the brand development process, creating a shared vision for the future venue.

The inaugural brand celebrates First Nations culture and storytelling

Nyaal Banyul invites all who visit to seek a new perspective, through the shared knowledge and ideas events held at the venue foster, and experience the venue design influenced by Wadawurrung stories of Country. Nyaal Banyul invites people from around the world to connect and exchange transformative ideas, inspired by the waterfront landscape of Geelong/Djilang.

The brand mark, created by brand agency The Contenders, is influenced by the hills and layers of Country that come together to form an eye, symbolising enlightenment and perspective. It encourages a deeper appreciation and renewed viewpoint, through iconic, playful and bold symbology.

The colour palette reflects the ever-changing natural light of Sky Country that floods the region from sunrise/Pilk Purriyn, sunset/Tali-talik and into night/Murrkal.

Nyaal Banyul’s brand pays homage to the site’s history as a gathering place. For thousands of years, the Wadawurrung People have come together, to yarn, celebrate, share songs and dance, trade, make decisions, solve problems and pass on knowledge, aligning with the purpose of the future convention and event centre.

Pre- and post-event, attendees will have access to Australia’s best craft breweries, local wineries, farm gates and provedores, and a vibrant creative scene all on Nyaal Banyul’s doorstep.

Nyaal Banyul Geelong Convention and Event Centre is part of the Geelong City Deal, a collaborative partnership to transform Geelong and the Great Ocean Road by the Australian and Victorian Governments with the City of Greater Geelong.

Construction of the new centre is underway with completion and opening in 2026.

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