Photo of the day: MyCEB and BE Sarawak join forces to bolster Malaysia’s MICE position

In a joint effort to enhance Malaysia’s appeal as a leading destination for business events, Malaysia Convention & Exhibition Bureau (MyCEB) and Business Events Sarawak (BE Sarawak) held a MyCEB – BE Sarawak Engagement with BE Sarawak Industry Partners 2024.

Held at the Sheraton Kuching, the event saw the participation of around 100 event management companies, DMCs, PCOs, PEOs, associations, and relevant government agencies.

The focal point of the event was MyCEB’s incentive campaign, MyTripleE, launched in August 2023. MyTripleE aims to showcase Malaysia’s offerings in convention, exhibition, and corporate meetings and incentives, with a specific focus on Sarawak. The collaboration seeks to involve partners such as travel agents, hotels, and product owners in promoting and leveraging the MyTripleE campaign.

In 2023, MyCEB recorded support for 20 international events in Sarawak, bringing together 19,173 delegates with an estimated total economic impact of RM155.9 million (US$32.9 million).

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