The Business of Events, powered by PCMA APAC (Professional Conventions Management Association Asia Pacific), will be held on April 15-16, 2024, at Marina Bay Sands, Singapore.
The theme for April 15 is Unlearn, where PCMA will offer three plenary sessions – The Future Thinkers; The Future of Middle Managers; and The Future of Risk-Driven Leadership.
In partnership with Ovations! International, Sally Foley-Lewis, an accomplished author and multi-award-winning expert in the field, will be the keynote speaker for The Future of Middle Managers.
Another speaker is Scott Bales, who will delve into The Future of Risk-Driven Leadership, highlighting C-Suite leaders’ unlearning journey and how they embrace calculated risks in today’s volatile economy. Bales is a consultant, speaker, and author, and has worked with brands such as Microsoft, Google, Deloitte, Amazon, and Visa.
Meanwhile, seasoned digital marketing and the founder & CEO of Kobe Global Technologies, Evangeline Leong, will present The Future Thinkers, a topic aimed at unlocking the potential of the modern workforce and cultivating a dynamic, innovative environment.
After lunch, delegates will be able to choose from four concurrent breakout sessions led by industry luminaries.
The following day’s theme will be Relearn, where PCMA will activate multiple 90-minute workshops and put new knowledge into action.
Themed Relearn, the day will kick off with a Connecting The Dots session, led by Dominic Thurbon, partner, climate change and sustainability services, at multidisciplinary professional services organisation EY.
Drawing insights from the first day, Thurbon will help participants embark on a journey of discovery, readying their minds for the immersive experience of Relearning across the 14 concurrent PCMA APAC Labs. Workshop topics include The Future of Events, Advancing Women in the Business Events Industry, and AI + Future Tech.
Registrations are now open here.
