While the Philippines is already a popular destination among South Korean incentive travel groups, the country’s developing fourth industrial revolution industries could boost arrivals from corporate meetings and exhibitions.
Speaking to TTGmice, Natasha Lee, business/market development manager of the Philippine Department of Tourism for South Korea, said conferences from South Korea would flock to the Philippines if the latter “becomes a big player in the metaverse, IT, and AI industries”.
There are existing examples of how South Korean business travellers are drawn to overseas events related to third and fourth industrial revolution industries.
Lee said many South Koreans travelled to the US every year to attend consumer electronics fairs as well as elsewhere for motor shows. Samsung factories in Vietnam also often host conferences and factory inspections for employees from South Korea.
As to which Philippine destinations would be ideal for South Korean business event groups, Lee pointed to Cebu because of a great supply of air seats and global branded hotels. The destination is known to be an easy option for large events, thanks to access to large parking spaces for buses.
She added that Bohol has the potential to be the “next great MICE destination” once South Korean legacy carriers fly to the destination.
Palawan and Davao could rise in popularity as well, once airlift from South Korea improves.
“One of the main reasons why South Korean companies choose the Philippines is the proximity with convenient direct flights,” Lee pointed out.
