ICCA and the American Society of Association Executives (ASAE) have renewed their memorandum of understanding (MoU), reaffirming their commitment to collaborate and strengthen engagement within the international association meetings sector.
The two organisations will collaborate to align on mutual strategic goals, focusing on content, learning experiences, and initiatives that resonate with the global business events community and association members, ultimately working together to expand opportunities, develop impactful educational resources, and foster a supportive global network to address the evolving challenges facing associations today.
Several areas of focus have been outlined, including supporting global associations as they navigate geopolitical situations and dealing with generational shifts and how this affects the workforce in the industry, including pertinent topics like AI, inclusivity, and talent strategies.
The agreement also stipulates that the two organisations will engage in shared content development, exploring possibilities for joint publications, research reports, and educational materials that can be distributed across both organisations’ channels, strengthening resource accessibility for members.
The partnership between ICCA and ASAE also includes membership and event registration exchanges, in an effort to encourage collaboration and connection among the two groups’ membership communities.
