Business Events Sarawak (BESarawak) has made several leadership changes effective July 2025, with two internal promotions and one new appointment.
Jason Tan Chin Foo has been appointed deputy CEO, after serving as general manager of business development and marketing. Since joining in 2012, Tan has played a vital role in shaping Sarawak’s global presence through strategic initiatives aligned with the Post Covid-19 Development Strategy 2030.
Anedia Kahar, a pioneer team member since 2006, has been appointed to general manager of business development and services, having previously served as deputy general manager for business development and research. She has been instrumental in implementing Sarawak’s Legacy Impact framework and advancing event performance strategies.
BESarawak also welcomes Joachim Soon as general manager for capacity and digitalisation, responsible for leading talent development and digital innovation. His extensive experience in training, communications, and digital engagement will support the future growth of Sarawak’s business events ecosystem.
