BESTCITIES Global Alliance has announced its new brand positioning and strapline – When the world wants to meet, we set the standard.
The new position will be officially launched at Convening Leaders – organised by BestCities’ strategic partner Professional Conference Management Association – which is taking place in Chicago from January 11 to 14.
John Donnelly, chief executive of marketing Edinburgh from BestCities, said: “BestCities is a strategic collaboration between the world’s premier meetings destinations. Our commitment to delivering the highest possible standards and achieving the best results for our clients ensures we maintain our position as leaders in global conferencing.
“Having evaluated the values, goals, objectives and vision of the alliance, we feel that this positioning statement neatly captures both the unique features and benefits of the organisation. It says what it does, why it does it and what that then results in for clients and the wider industry.”
Jonas Wilstrup, congress director of Wonderful Copenhagen, who heads the alliance’s brand task force with Donnelly, added: “Alongside a dynamic strapline which (encapsulates) the positioning, it provides a stronger presence for the brand and positions BestCities as the top DMO alliance globally.”
BestCities will also announce its newest partner – the 12th partner after Tokyo who entered the alliance in May 2014, at the event.
The alliance is the first global alliance to create its own quality management system to ensure service excellence from partner cities. BestCities’ partners are in Berlin, Cape Town, Chicago, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, Singapore, Tokyo and Vancouver.
