The Islamic Tourism Centre (ITC) of Malaysia is set to host the 4th World Islamic Tourism Conference (WITC) from September 12-13, 2024, in Kuala Lumpur.
Building on the theme Forging Connections, WITC 2024 brings together over 500 key industry players to explore the booming Islamic tourism sector, fuelled by the global Muslim population exceeding two billion. The conference aims to identify upcoming trends and strategies to tap into both established and emerging Muslim travel markets.
The conference delves into the Muslim tourist experience through four tracks – Understanding Muslim Tourists, Muslim-Friendly Travel and Community, Growth and Opportunity, and Inclusivity.
ITC’s director-general, Nizran Noordin, shared: “This 4th WITC comes not long after Malaysia’s achievement – being named the Top Ranking Muslim-Friendly Destination for an unprecedented nine years in a row by the Mastercard-CrescentRating Global Muslim Travel Index Report released in May.
“As the region’s leading conference on Islamic Tourism, WITC promises information-packed dialogues with renowned homegrown and international industry experts. Malaysians, as well as tourism industry decision-makers, stakeholders and practitioners from across the globe eager to explore the Islamic Tourism sector and the US$225 billion Muslim tourist market, are welcome to attend.”
