Hong Kong flag carrier Cathay Pacific is conducting the fourth edition of its annual 1 Ticket, 1 Tree initiative across South-east Asia, where one mangrove tree is planted in the region for every flight ticket purchased from Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam and Cambodia during the activation period.
The initiative takes place this week, from July 25 to 31.
The airline will take into account tickets purchased on its own website and mobile app, as well as those booked by corporate clients through Cathay’s agents.
The initiative was first launched in 2021, and has resulted in the planting of 30,000 mangrove trees. It is supported by 13 partners including corporations, non-profit organisations, and local environment and community groups.
For the 2024 edition, the initiative is expanded to cover cargo shipments across the region, where a tonne of cargo booked results in one planted tree.
Cathay regional general manager for South-east Asia, Dominic Perret, said: “Given the vital role of mangrove forests in supporting local communities and protecting their livelihoods, doing our part to ensure they grow and thrive deeply resonates with us. We are therefore very encouraged by the strong support 1 Ticket, 1 Tree has received across South-east Asia since we started this initiative four years ago.”
